Has your business been cranking out social media ads non-stop? You probably know how time-consuming it can be. And if you’ve been hiring professionals to handle the images and copy, you’re well aware of the costs. So, why not explore the new Facebook generative AI feature?
If your business needs both text and full-image generation, this development from Meta could be a game-changer. It automates various ad elements and can even generate entire campaigns based on your previous ones. Let’s dive in and see what it’s all about.
Generative AI Imaging: Enhanced Visuals and Improved Presentations
Generative AI imaging is the first feature Meta rolled out to the business community. For business owners, this means you can reference your original ad creatives and use the main subject from the ad’s picture. Feeling creative? You can attach image descriptions or prompts to generate unique yet relevant ad images.
Imagine your company sells plants online, and you have an older social media ad showing a few potted plants on a windowsill. You want more greenery, so you type a prompt saying, “Anthuriums and orchids surrounded by scattered leaves.” Instantly, your new AI-generated image will modify the background of the original picture and even the plants themselves if needed.
This AI-generated content can also adjust the image’s aspect ratio seamlessly—expansion features automatically resize the image for different ad placements without compromising quality.
AI Systems Generating Text: Finding Your Unique Voice
Equally important as the visuals is the text that completes your ad promotion. Facebook’s generative AI draws inspiration from your prior ads to create primary texts and headlines. Enter some ideas for the current text, and this nifty generator will present various alternatives, potentially from a more captivating angle.
Different Angles
Suppose you run a coffee shop ad with a previous headline that read, “Wake up with us today!” The AI might tweak this concept from a new perspective, suggesting something like, “Don’t snooze away the chance to meet our team and tantalize your taste buds.” Sometimes, the change involves replacing tired clichés with fresh, exciting language.
Different Selling Points
When your business starts using these AI tools for ad creation, they’ll identify the key selling points that made your previous ads successful and replicate this approach. The AI aims to maintain a high click-through rate for your campaigns by learning from past successes and becoming more attuned to your brand’s voice.
Different Text
A text overlay is a brief sentence or two that appears above visual media, like videos and pictures, highlighting crucial information or enhancing aesthetics with motion, color, size, and placement. AI can also bring out your branding in this format, inserting content, fonts, appealing features, and more.
The Future of AI Ad Generation
As Meta’s research into Facebook generative AI progresses, these tools will continue to evolve, offering even more exciting campaign possibilities. Your business might also explore Meta’s new large language model—Llama 3—to leverage these advanced tools!